Now you have your website launched, what is the next step? This is the time you start doing your marketing and promote your website and your business. When your website launched, basically, there’s nobody are aware of it. If you are still new, this guide will able to help you kick start of your marketing.
Searching Engine Optimization (SEO)
SEO is the process in making your website appears in the Search Result when visitor search the keyword through Search Engine such as Google, Yahoo, Bing. If you are providing services or selling tangible products to consumer directly, SEO will enable you to get new clients through the Google Search.
Directory/Classified Site
Register your business and your website link in the Directory Listing and Classified site will boast up the visibility of your website. When user searches the product or services through the Search Engine, certain directory or classified site will appear with the highest listing. Hence, your website and company information will be able to show up.
Blog
Writing a blog enable you to promote your product and services to your client indirectly. Create articles that talk about services you are selling. Write articles from consumer’s perspective. How the consumer can be benefit using your product. Or what type of services that you offer enables you to help them.
Content
The more content you have in your website, the more the search engine will scan through your website. A useful and interesting content will create more visits. Updating your website frequently will make visitor visiting your website frequently. A very informative website also builds the trust about what you offer.
Pay Per Click (PPC)
Use PPC internet advertising such as Google, to promote your website through search engine. This is how it works, you set a budget how much will you pay per click; you also can set your daily budget. Besides setting the budget, you also able to set and configure the location you would like to advertise.
Facebook Marketing
Setup a business fan page, and grow your fans. You may update your post frequently. You may post your product and services in a daily basis. Advertising in facebook enable you to grow your fan page as well.
Email Marketing
Email marketing is a way for you to build a closer relationship between your company and your client. When you are running your promotions or new product arrival, is good you send an email to your existing client about what you are offering now. Is good to email your client, but always remember do not send email to your client too frequent, it will cause your client very annoy. Sending email to your client once in a month is good enough.
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