|Making Ecommerce Website Success|
Business owner always question what they can do in order to make their ecommerce website successful.
After putting lots of effort in developing the ecommerce platform, finally they launched the ecommerce store in hoping it will get success.
After launching the ecommerce store, you may start wondering why there’s no sales. Are you struggling to generate more sales in your ecommerce store?
Here are some basic guide for you to understand and get started to improve your ecommerce website.
Product DescriptionDo you provide a detailed information about the product you are selling? This is very important, because customers who plan to buy the products, they will read through the product description.
Product description are telling the customers what are the features this product has and what functionality does it offer.
Quality imagesAre you uploading low-resolution images into your ecommerce website? This is a very bad idea.
Customers visit your website expected to buy quality products, they will have high expectation on what they see on your website.
If you are showing low-quality product images, you are indirectly telling the customers, the product also in low quality.
Product ImagesCustomers not able to touch the product directly, so if you are putting images of different angle of the product, it helps the customers to visualize how the products look like in real life.
Always make sure you upload the high quality of the product images, this will able to convince the customers the product you sell is very high quality.
It will increase your conversion rate.
Product ReviewsFor new customers who never purchase anything from you, may hesitate to buy it from you. If you are putting product reviews from other customers, this will give the customer confidence that your product is in very high quality.
Product reviews able to tell potential customers the existing customers' thought after using your product. If the product reviews are all in positive, you will increase your sales double.
Payment ProcessCustomers who decided to buy the product will expect to make payment instantly. Are you leading customers to many pages before the payment page?
If customers are frustrated before reaching the payment page, most probably, they will leave abandon your shopping cart. If you are having very high abandon shopping cart rate, you need to study the reason behind.
Website SpeedA lot of business owner will ignore this part. Website speed is very important. If it takes more than 5 seconds to load your website, most probably your customer will leave your website and proceed to your competitor's website.
There are many ways you can do to improve the website speed. Never use old server, optimize your image, optimize your website and etc.
If your website loading speed is very slow, Google will rank you lower compare to other website.
Have you ever compare your product price with your competitor?
Generally, customers will compare the product price from different website before they continue in buying. If you are selling common items, your are encourage to check the price.